Definition of marketing
Marketing is the activity, set of institutions, and processes of creating, communicating, delivering, and exchanging offerings that are of value to customers, customers, partners, and society as a whole. . (Approved 2017)
Definition of marketing research
Marketing research is the function that connects the consumer, customer and audience to the marketer through information – information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information needed to solve these problems, designs the method of collecting information, manages and implements the data collection process, analyzes the results, and communicates the results and their implications. (Approved 2017)
Brand definition
A trademark is a name, term, design, symbol or other characteristic that identifies the goods or services of one seller as opposed to those of other sellers.
ISO brand standards add that a brand "is an intangible asset" intended to create "distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/values".
Types of marketing
Influencer Marketing
According to the Association of National Advertisers (ANA), influencer marketing focuses on exploiting individuals who have influence over potential buyers and directing marketing activities around these individuals to convey a message of brand to the wider market.
In influencer marketing, rather than marketing directly to a large group of consumers, a brand inspires or compensates influencers (which may include celebrities, content creators, customer advocates, and employees) to do spread the word on their behalf.
Relationship Marketing
According to the Association of National Advertisers (ANA), relationship marketing refers to consumer segmentation strategies and tactics to build loyalty.
Relationship marketing leverages database marketing, behavioral advertising, and analytics to precisely target consumers and create loyalty programs.
viral marketing
Viral marketing is a marketing phenomenon that facilitates and encourages people to deliver a marketing message.
Nicknamed "viral" because the number of people exposed to a message mimics the process of transmitting a virus or disease from one person to another.
Green marketing
Green marketing refers to the development and marketing of products that are presumed to be environmentally safe (i.e. designed to minimize negative effects on the physical environment or to improve its quality).
This term can also be used to describe efforts to produce, promote, package, and retrieve products in a way that is sensitive or responsive to ecological concerns.
Keyword Marketing
Keyword marketing involves placing a marketing message in front of users based on the specific keywords and phrases they use to search.
One of the main benefits of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing means placing an ad when certain keywords are entered.
Note that in SEO, this term refers to getting the best placement in the search results themselves.
Guerrilla Marketing
Guerrilla marketing describes an unconventional and creative marketing strategy intended to achieve maximum results with minimum resources.
Outbound marketing
Outbound marketing is a newer term for traditional marketing, coined when the term inbound marketing became popular.
In outbound marketing, the marketer initiates contact with the customer through methods such as television, radio, and digital signage advertising. It is often used to influence consumer awareness and preference for a brand.
Inbound marketing
Inbound marketing is marketing in which customers establish contact with the marketer in response to various methods used to gain their attention. These methods include email marketing, event marketing, content marketing, and website design.
One of the goals of inbound marketing, which includes marketing
